Image credit Mr. Crusader Kings 2 is a dynastic strategy game spliced with an elaborate RPG. It s as much about who your imbecilic niece is marrying as it is about leading armies into battle. Every landed character is simulated, and each one has goals and desires. It s complex you can blame the feudal system for that but offers clear and immediate drama on a personal level.
Its simulation corners you into desperate situations and encourages you to do terrible things to retain power, like killing off your rubbish child to ensure the smart one takes over when you pop your clogs. Conveniently, the base game is completely free, but there are a lot of expansions. Total War Warhammer 2. The first Total War Warhammer showed that Games Workshop s fantasy universe was a perfect match for Creative Assembly s massive battles and impressively detailed units.
Total War Warhammer 2 makes a whole host of improvements, in interface, tweaks to heroes, rogue armies that mix factions together and more. The game s four factions, Skaven, High Elves, Dark Elves and Lizardmen are all meaningfully different from one another, delving deeper into the odd corners of old Warhammer fantasy lore. If you re looking for a starting point with CA s Warhammer games, this is now the game to get and if you already own the excellent original, too, the mortal empires campaign will unite both games into one giant map.
Europa Universalis 4. Image credit Paradox Interactive. Paradox s long-running, flagship strategy romp is the ultimate grand strategy game, putting you in charge of a nation from the end of the Middle Ages all the way up to the 1800s. As head honcho, you determine its political strategy, meddle with its economy, command its armies and craft an empire. Right from the get-go, Europa Universalis 4 lets you start changing history.
Maybe England crushes France in the 100 Years War and builds a massive continental empire. Maybe the Iroquois defeat European colonists, build ships and invade the Old World. It s huge, complex, and through years of expansions has just kept growing. The simulation can sometimes be tough to wrap one s head around, but it s worth diving in and just seeing where alt-history takes you.
Civilization 6. You can t have a best strategy games list without a bit of Civ. Civilization 6 is our game of choice in the series right now, especially now that it s seen a couple of expansions. The biggest change this time around is the district system, which unstacks cities in the way that its predecessor unstacked armies. Cities are now these sprawling things full of specialised areas that force you to really think about the future when you developing tiles.
The expansions added some more novel wrinkles that are very welcome but do stop short of revolutionising the venerable series. They introduce the concept of Golden Ages and Dark Ages, giving you bonuses and debuffs depending on your civilisation s development across the years, as well as climate change and environmental disasters. It s a forward-thinking, modern Civ. Sins of a Solar Empire. Sins of a Solar Empire captures some of the scope of a 4X strategy game but makes it work within an RTS framework.
This is a game about star-spanning empires that rise, stabilise and fall in the space of an afternoon and, particularly, about the moment when the vast capital ships of those empires emerge from hyperspace above half-burning worlds. Play the Rebellion expansion to enlarge said spaceships to ridiculous proportions. Diplomacy is an option too, of course, but also giant spaceships. Stellaris takes an everything and the kicthen sink approach to the space 4X. It s got a dose of EU4, Paradox s grand strategy game, but applied to a sci-fi game that contains everything from robotic uprisings to aliens living in black holes.
It arguably tries to do to much and lacks the focus of some of the other genre greats, but as a celebration of interstellar sci-fi there are none that come close. It s a liberating sandbox designed to generate a cavalcade of stories as you guide your species and empire through the stars, meddling with their genetic code, enslaving aliens, or consuming the galaxy as a ravenous hive of cunning insects.
Fantasy 4X Endless Legend is proof that you don t need to sacrifice story to make a compelling 4X game. Endless Legend. Each of its asymmetrical factions sports all sorts of unique and unusual traits, elevated by story quests featuring some of the best writing in any strategy game. The Broken Lords, for instance, are vampiric ghosts living in suits of armour, wrestling with their dangerous nature; while the necrophage is a relentless force of nature that just wants to consume, ignoring diplomacy in favour of complete conquest.
Including the expansions, there are 13 factions, each blessed or cursed with their own strange quirks. Faction design doesn t get better than this. Alpha Centauri. Image credit Firaxis. Civ in space is a convenient shorthand for Alpha Centauri, but a bit reductive. Brian Reynolds ambitious 4X journey took us to a mind-worm-infested world and ditched nation states and empires in favour of ideological factions who were adamant that they could guide humanity to its next evolution.
Not even when Firaxis literally made a Civ in space, which wasn t very good. Alpha Centauri is as fascinating and weird now as it was back in 99, when we were first getting our taste of nerve stapling naughty drones and getting into yet another war with Sister Miriam. The techs, the conflicts, the characters it was unlike any of its contemporaries and, with only a few exceptions, nobody has really attempted to replicate it.
Age of Wonders Planetfall. Image credit Age of Wonders. Pick an Age of Wonders and you really can t go wrong, and if sci-fi isn t your thing, absolutely give Age of Wonders 3 a try, but it s Age of Wonders Planetfall that s got us all hot and bothered at the moment. Set in a galaxy that s waking up after a long period of decline, you ve got to squabble over a lively world with a bunch of other ambitious factions that run the gamut from dinosaur-riding Amazons to psychic bugs.
The methodical empire building is a big improvement over its fantastical predecessors, benefiting from big changes to its structure and pace, but just as engaging are the turn-based tactical battles between highly customisable units. Stick lasers on giant lizards, give everyone jetpacks, and nurture your heroes like they re RPG protagonists there s so much fiddling to do, and it s all great. Battlefleet Gothic Armada 2. Battlefleet Gothic Armada 2 s cosmic battles are spectacular. There s a trio of vaguely 4X-y campaigns following the three of the Warhammer 40K factions The Imperium, Necron Empire and the nasty Tyranid Hives, but you can ignore them if you want and just dive into some messy skirmishes full of spiky space cathedrals colliding with giant, tentacle-covered leviathans.
The real-time tactical combat manages to be thrilling even when you re commanding the most sluggish of armadas. You need to manage a whole fleet while broadside attacks pound your hulls, enemies start boarding and your own crews turn mutinous. And with all the tabletop factions present, you can experiment with countless fleet configurations and play with all sorts of weird weapons. Viking-themed RTS Northgard pays dues to Settlers and Age of Empires, but challenged us with its smart expansion systems that force you to plan your growth into new territories carefully.
Weather is important, too. You need to prepare for winter carefully, but if you tech up using lore you might have better warm weather gear than your enemies, giving you a strategic advantage. Skip through the dull story, enjoy the well-designed campaign missions and then start the real fight in the skirmish mode. Mechanically, Homeworld is a phenomenal three-dimensional strategy game, among the first to successfully detach the RTS from a single plane.
It s more than that, though it s a major victory for atmosphere and sound design, whether that s Adagio for Strings playing over the haunting opening missions or the beat of drums as ships engage in a multiplayer battle. By PC Gamer 24 April 2020. Command Conquer Red Alert 2. Most of Westwood s C C entries are fantastic but Red Alert 2 has the best campaigns, most interesting units, great maps and of course, superb FMV sequences.
The different factions are so distinct, and have more personality than they did in the original game hence Soviet squids and Allied dolphins. They found the right tonal balance between self-awareness and sincerity in the cutscenes, as well they re played for laughs, but still entertain and engage. Homeworld Deserts of Kharak.
Homeworld Deserts of Kharak sounded almost sacrilegious at first. Over a decade since the last Homeworld game, it was going to take a game remembered for its spaceships and 3D movement and turn it into a ground-based RTS with tanks. And it was a prequel. Yet in spite of all the ways this could have gone horribly wrong, Deserts of Kharak succeeds on almost every count. Supreme Commander. It s not only a terrific RTS that sets itself apart from the rest of the genre s recent games, but it s also an excellent Homeworld game that reinvents the series while also recapturing its magic.
It s still exhilarating to flick the mousewheel and fly from an individual engineer to a map of the entire battlefield, then flick it again to dive down to give orders to another unit kilometres away. When armies do clash in sprawling hundred-strong columns of robots you re rewarded with the most glorious firefights a CPU can render. Only Total War can compete with the scale of Supreme Commander s real-time battles. It s one of the few real-time strategy games to combine air, ground and naval combat eu iqoption single encounters, but SupCom goes even further, with artillery, long-range nuclear ordnance and megalithic experimental bots.
StarCraft 2 Wings of Liberty. In addition to being the preeminent competitive strategy game of the last decade, StarCraft 2 deserves credit for rethinking how a traditional RTS campaign is structured. Heart of the Swarm is a good example of this, but the human-centric Wings of Liberty instalment is the place to start an inventive adventure that mixes up the familiar formula at every stage.
From zombie defence scenarios to planets that flood with lava every few minutes, you re forced to learn and relearn StarCraft s basic elements as you go. The pioneering inclusion of RPG elements in the form of heroes and neutral monsters adds a degree of unitspecific depth not present in its sci-fi stablemate, and the sprawling campaign delivers a fantasy story that if not quite novel is thorough and exciting in its execution.
Most notable today for being the point of origin for the entire MOBA genre, Warcraft III is also an inventive, ambitious strategy game in its own right, which took the genre beyond anonymous little sprites and into the realm of cinematic fantasy. It also has the best repeated unit click jokes in the business. Shame about Warcraft 3 Reforged, it s not-so-great remake.
Some games would try to step away from the emotional aspect of a war that happened in living memory. Not Company of Heroes. It s torrid and difficult and brutal. Sure, its methods are pure Hollywood the muddy artillery plumes could have come straight from Saving Private Ryan but the result is the most intense RTS ever made, brilliantly capturing the tactical standoff between WWII s asymmetrical forces.
Rise of Nations. Age of Empires gave us the chance to encompass centuries of military progress in half-hour battles, but Rise of Nations does it better, and smartly introduces elements from turn-based strategy games like Civ. Instead of marshalling troops from a single base, you build cities all over the map to grow your nation s borders. When borders collide civs race through the ages and try to out-tech each other in a hidden war for influence, all while trying to deliver a knockout military blow with javelins and jets.
If you liked the Battlestar Galactica reboot, you should play this. There aren t enough games that let you crush longbowmen with amphibious tanks and stealth bombers. Warhammer 40,000 Dawn of War 2. It was tempting to put the excellent first Dawn of War on the list, but the box-select, right-click to kill formula is well represented. Instead let s appreciate the experimental sequel, which replaced huge units with a handful of rock-hard space bastards, each with a cluster of killer abilities.
The co-operative Last Stand mode is also immense. In combat you micromanage these empowered special forces, timing the flying attack of your Assault Marines and the sniping power of your Scouts with efficient heavy machine gun cover to undo the Ork hordes. Like an adaptation of the tabletop game crossed with the XCOM design template, BattleTech is a deep and complex turn-based game with an impressive campaign system. You control a group of mercenaries, trying to keep the books balanced and upgrading your suite of mechwarriors and battlemechs in the game s strategy layer.
In battle, you target specific parts of enemy mechs, taking into account armor, angle, speed and the surrounding environment, then make difficult choices when the fight isn t going your way. It can initially be overwhelming and it s undeniably a dense game, but if that s what you want from your strategy games or you love this universe, it s a great pick. Into the Breach. A beautifully designed, near-perfect slice of tactical mech action from the creators of FTL.
Into the Breach challenges you to fend off waves of Vek monsters on eight-by-eight grids populated by tower blocks and a variety of sub objectives. Obviously you want to wipe out the Vek using mech-punches and artillery strikes, but much of the game is about using the impact of your blows to push enemies around the map and divert their attacks away from your precious buildings.
Civilian buildings provide power, which serves as a health bar for your campaign. Every time a civilian building takes a hit, you re a step closer to losing the war. Once your power is depleted your team travels back through time to try and save the world again. It s challenging, bite-sized, and dynamic. As you unlock new types of mechs and mech upgrades you gain inventive new ways to toy with your enemies. The game cleverly uses scarcity of opportunity to force you into difficult dilemmas.
At any one time you might have only six possible scan sites, while combat encounters are largely meted out by the game, but what you choose to do with this narrow range of options matters enormously. You need to recruit new rookies; you need an engineer to build a comms facility that will let you contact more territories; you need alien alloys to upgrade your weapons. You can t have all of these. You can probably only have one. In 1989 Sid Meier described games as a series of interesting decisions.
XCOM 2 is the purest expression of that ethos that Firaxis has yet produced. The War of the Chosen expansion brings even more welcome if frantic changes, like the endlessly chatty titular enemies, memorable nemeses who pop up at different intervals during the campaign with random strengths and weaknesses. Invisible Inc. Image credit Klei Entertainment. Sneaky tactics doesn t come in a slicker package than Invisible Inc.Klei s exceptional stealth-em-up. It s a sexy cyberpunk espionage romp blessed with so much tension that you ll be sweating buckets as you slink through corporate strongholds and try very hard to not get caught.
It s tricky, sometimes dauntingly so, but there s a chance you can fix your terrible mistakes by rewinding time, adding some welcome accessibility to the proceedings. DEFCON s sinister blue world map is the perfect stage for this Cold War horror story about the outbreak of nuclear war. First, you manage stockpiles, and position missile sites, nuclear submarines and countermeasures in preparation for armageddon.
This organisation phase is an interesting strategic challenge in itself, but DEFCON is at its most effective when the missiles fly. Blooming blast sites are matched with casualty numbers as city after city experiences obliteration. Once the dust has settled, victory is a mere technicality. It s nightmarish, and quite brilliant in multiplayer.
Unity of Command 2. Unity of Command was already the perfect entry point into the complex world of wargames, but Unity of Command 2 manages to maintain this while throwing in a host of new features. It s a tactical puzzle, but a reactive one where you have the freedom to try lots of different solutions to its military conundrums. Not just a great place to start, it s simply a brilliant wargame.
Image credit 2x2 Games. Hearts of Iron 4. Hearts of Iron 4 is a grand strategy wargame hybrid, as comfortable with logistics and precise battle plans as it is with diplomacy and sandboxy weirdness. Ostensibly game about World War 2, it lets you throw out history as soon as you want. Want to conquer the world as a communist UK. Maybe Germany will be knocked out of the war early, leaving Italy to run things.
You can even keep things going for as long as you want, leading to a WW2 that continues into the 50s or 60s. With expansions, it s fleshed out naval battles, espionage and other features so you have control over nearly every aspect of the war. Steel Division Normandy 44. Steel Division Normandy 44 takes its cues from Eugen Systems exceptional Wargame series, combining the titular subgenre with loads of RTS goodness. Normandy 44 takes the action back to World War 2 and tears France apart with its gargantuan battles.
It s got explosive real-time fights, but with mind-boggling scale and additional complexities ranging from suppression mechanics to morale and shock tactics. The sequel, Steel Division 2, brings with it some improvements, but unfortunately the singleplayer experience isn t really up to snuff. In multiplayer, though, it s pretty great. And if the World War 2 setting isn t your cup of tea, the older Wargame series still represents some of the best of both RTS and wargaming, so they re absolutely worth taking for a spin.
We re always updating this list, and below are a few upcoming games that we re hoping we ll eventually be able to include. These are the strategy games we re most looking forward to, so check out what you should be keeping an eye on. Crusader Kings 3. After eight years of updating and expanding Crusader Kings 2, Paradox is finally making a sequel. Crusader Kings 3 is expected to have almost all of its predecessor s systems, but on a greatly expanded map that s four times larger, and with a greater focus on roleplaying.
The stories of idiot nobles, families assassinating each other and romances with horses made CK2 such a singular strategy game, and leaning into these emergent character-driven narratives even more can only be a good thing. This time, it s even using a character progression system that would look right at home in a traditional RPG. Characters can work their way down different lifestyle trees, unlocking perks that further specialise them and give them new abilities.
Even the dynasties themselves can level up and gain helpful boons. But Paradox says it won t be shedding any of its grand strategy elements, which it s also been tweaking and, in some cases, overhauling. It s due out this year. Homeworld 3. Image credit Gearbox Publishing. Deserts of Kharak was fantastic, which is why you ll find it above, but who hasn t yearned for a true Homeworld sequel.
Blackbird Interactive s Homeworld 3 will have 3D combat with massive scale battles that let you control everything from tiny interceptors to massive motherships, just like you d expect, as well as moving Homeworld s saga forward. The studio still hasn t revealed much about the sequel, though its broad vision is to capture how the original games looked and played something it even managed to do with Deserts of Kharak, despite being a ground-based RTS but with meaningful improvements.
One example of the changes is how the ballistic system works. It s still a long way off, though, with launch not expected until 2022. Image credit Amplitude Studios. Humankind is Amplitude s take on Civilization, featuring dynamic civilisations that are born from culture combos. After years of working on its Endless series of games, the best of which you ll find on the list above, Amplitude has now turned its attention to a historical-themed 4X game.
You might start out playing as the Hittites in the first era, and then pick Romans later on, and then throw the Germans into the mix down the line. With new eras come new cultures that you can add to the melting pot, unlocking new culture-specific benefits. It also expresses this through its cities, which grow throughout history, swallowing up the land around them. Some places will retain their historic attributes, like the older quarters of modern cities, while others areas will adapt as the eras progress.
You ll be able to start building your civilisation later this year. Best strategy mods. Some of our favourite strategy games have spawned enduring modding communities, keeping decade-old game alive with dramatic overhauls that continue to be updated long after the devs have moved on. As well as celebrating the best strategy games, then, we also want to celebrate a few of our favourite strategy mods. Third Age Total War. Image credit Sega TW_King_Kong. Until Total War Warhammer, we had to rely on mods to get our fantasy Total War kicks, but with mods as good as Third Age, that wasn t too much of a sacrifice.
It s a Medieval 2 overhaul that recreates the third age of Middle-earth, including cities, landmarks and all the ents and orcs you could hope you fight or befriend. Lord of the Rings has inspired countless mods, but this remains one of the best. XCOM Long War. XCOM Long War could have been an expansion.
It throws in so much and tweaks pretty much everything, but it never compromises the game it s built on. Strategy games to watch. XCOM was great, but it was quite a bit more streamlined than original X-COM designer Julian Gollop s vision of the series. Long War merged them, giving fans of the older games something trickier and meatier to play with, but it still felt modern and polished.
Firaxis developers even got involved, and for XCOM 2 the team created some official add-ons, before following up the mod with Long War 2. Crusader Kings 2 is pretty much the perfect platform for a Game of Thrones strategy game. Image credit Paradox CK2 AGOT dev team. It s fat with intrigue, warring nobles and mad monarchs tearing kingdoms apart.
That s not to say that the creators of CK2 s A Game of Thrones mod haven t changed loads. It s a substantial overhaul that goes beyond changing the map and giving people lore-approriate names. Most of the focus is on one throne that everyone s fighting over, for instance, so the structure of the game has been changed to fit the setting. It also introduced a few systems before Paradox did, including characters being able to duel each other.
No official game has been able to capture the books or show quite like the mod. PC Gamer is part of Future plc, an international media group and leading digital publisher. Crusader Kings 2 A Game of Thrones. Join the Best Binary Options Signals 2017 List. the binary signals. Select the Trading Signal Providers with high ITM Win Rates ,Find the Latest Reviews of Software s. Recent doesn t retain responsibility for any trading losses you might face as a result of using.
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There were stories of traders risking too much and losing everything, and traders retiring by the age of 25 having made their fortune through skill or luck. But the greatest options trade I ever saw happened during the market crash of 1987. The Greatest Options Trade I ve Seen Happened in the Shadows. Legend has it that one trader thought he had bought one put on the S P 500 the right to short the S P 500only to find out many hours later he had bought 1,000.
Another great story came from my old trading company. This lucky mistake netted him well over 10 million. My former boss, a trading veteran of nearly 30 years and a millionaire many times over, was as cheap as anyone I d ever met in fact, he had never given a raise to a clerk or intern as long as the company had been in existence. Free Report How to Hedge Portfolios with Options.
Once considered a niche segment of the investing world, options trading has now gone mainstream. With little knowledge on the best strategies, you can use options to work the odds in your favor and make trades that have up to an 80 probability of success. One day, my boss and another trader got into a fistfight in the middle of the trading crowd.
The fight deteriorated to the point that these two 50-year-old men were rolling on the ground wrestling. Out of nowhere, my boss s clerk, a woman no larger than 5 2 and 100 lbs. The story goes that my boss was in trouble as the other man had pinned him down and was repeatedly punching him in the face. Find out how in this free report, How Options Work and How to Hedge Portfolios with Options. and whose voice never rose higher than a whisper, picked up a computer monitor and bashed it over the head of my boss s opponent.
Clearly the trading floor is not for the faint of heart. As soon as the trading day ended, my boss walked across the street and withdrew 10,000 in cash and handed out his first-ever bonus. However, for those that excel in the fast-paced world of trading, there s no better place in the world than the CBOE.
Some traders don t stop talking about their brilliance and all the money they make through their great trading skills. Not many people outside of my old company know about this trade it s the greatest options trade I ever witnessed. That s why so few know about this trade. Others, like Pete, a trader who worked at my company, make their money quietly. For years, Pete made good money simply trading Enron in a conservative manner.
However, once the cracks started forming in the Enron story, Pete used the leverage of options to build a massive bearish position. Pete traded in the Enron trading pit. In case you don t remember, Enron was trading as high as 90 a share in August of 2000, and by December of 2001, the company would be near bankruptcy.
Pete didn t make his fortune by shorting Enron at 90. In fact, he slowly made money trading it conservatively until the stock neared 35 in September 2001. At that point, the sharks were circling as big trading firms such as Goldman Sachs GS and Morgan Stanley MS were in Pete s trading crowd buying as many puts as they could.
With the stock trading at 35, these smart money traders were buying puts that would enable them to short the stock at 25 and 20. The other members of Pete s trading crowd couldn t believe the lunacy of buying these puts, so they aggressively sold puts to Goldman and Morgan Stanley. Pete, on the other hand, quietly bought the same puts as Goldman and MS suspecting that the smart money might have more information than the rest of us.
The stock collapsed in the proceeding weeks, trading at around 10 by early November 2011. Most traders at this point would have locked in their profits, and maybe even taken a bullish position thinking that the company couldn t possibly go out of business. In fact, our boss begged Pete to lock in his big score and get long. But Pete kept his short position, and continued to aggressively buy 10 and 5 strike puts. Soon enough, the stock traded at under a dollar a share and Pete had made the greatest options trade I d ever seen.
Pete wasn t the smartest guy on the trading floor. He wasn t even the smartest guy in my small trading company. But he s one of the best traders I ve ever seen at riding his winners. Battling Yourself. Trading stocks and options is a great psychological battle with ourselves. Far too often, we sell winners too soon and let losers run too far. Just think about how great it feels to lock in a profit and get that instant gratification yet these are the trades we should be letting run as far as possible.
Even with all of my trading experience, I still fight against myself. Not long ago, my Cabot Options Trader subscribers and I had a big winning trade in Fiat Chrysler FCAU calls. Our position increased to a 320 gain. The smart money kept putting on bullish options positions and yet, I wanted to sell it when the market was going down for a day the exact opposite of how I should have been thinking.
I ve been winning this battle with myself more and more these days and I was able to hold this position for a triple-digit gain. So next time you re thinking about selling out of a profitable position, ask yourself this Are you selling it because you want the instant gratification of locking in a profit. If so, step back and rethink your trading plan and maybe even think back to the story about Pete, and the greatest options trade I ever saw.
Share below. What s the greatest options trade YOU have ever seen. Quick Profits, Controlled Risk. Jacob Mintz is a professional options trader and Chief Analyst of Cabot Options Trader. He uses calls, puts eu iqoption covered calls to guide investors to quick profits while always controlling risk. Beginners and experts alike can gain from following Jacob s advice. This post was originally published in 2016 and is periodically updated.
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It s culture. September October 2020. Chamber of Commerce Foundation was published in 2012. This report from the U. The Millennial Generation Research Review. Chamber of Commerce Foundation. Published in 2012 by the U. This report provides a summary of the research done on the Millennial generation since 2009. Generational cohorts are just one way to categorize a group of people with similarities in this case, the era in which individuals were born and when they came of age.
We will use the birth years of 1980 to 1999 here to define the Millennial cohort. Sources, though, are inconsistent, with as many as 21 different birth spans referenced. Baby Boom Generation. Like every other generation, Millennials display generalized and unique traits. Economic, political, and social background influences the culture and creates a lasting impact. Changes cannot be fully understood for some time, usually around the time the unique characteristics of the next generation become recognized.
Imprints move through the life cycle of individuals, making more significant impressions on youth when they are forming their core values. Of course, these societal events affect other generations, though they are often interpreted differently through the lens of maturity and experience. Eventually, the young adults of one generation become the elders, carrying elements of their generational influence with them and making a lasting impact on society.
Generation X is the skeptical independent, shaped by latchkeys, Watergate, and the PC. If each generation has a personality, you may say that the baby boomer is the idealist, shaped by Woodstock, JFK, RFK, and MLK. Generation Y is the connected, diverse collaborator, shaped by 9 11, texting, and the recession. It is therefore understandable that the stereotypical ambitious boomer workaholic may be critical of one who does not share the same ethics and values.
The independent Gen Xer may not appreciate the team orientation and desire for seemingly constant feedback. At the same time, the social-minded Millennial may not understand the priorities of other generations. Millennials are likely the most studied generation to date. Census Bureau statistics, there are plenty of them to study, 80 million plus the largest cohort size in history.
There are data to find pretty much whatever you are looking for, as the data are varied and sometimes contradictory. In fact, Millennials are full of contradictions, which, of course, may explain the youth of any generation. Most consistent is that this generation eu iqoption technically savvy, almost as if it has a digital sixth sense. A wired, connected world is all that Millennials have ever known. They are considered optimistic, with 41 satisfied with the way things are going in the country, compared with 26 of those over 30.
G1 Optimism abounds despite the many tragic events that have shaped this generation, such as 9 11, terrorist attacks, school shootings like Columbine, the 2004 Southeast Asian tsunami, and hurricane Katrina. As kids, they were tightly scheduled and many would say overindulged by helicopter parents. Political, economic, and organizational influences include the 2000 election, the impeachment of a president, the recession and the fall of Enron to name a few.
They were products of NCLB, reality TV, and an iWorld, where Starbucks is usually just a short walk away. For the purposes of this report, this cohort will be called Generation Y, Gen Y or with more frequency, Millennials, as they reportedly prefer. There are at least 30 other labels for this generation. MOST DIVERSE GENERATION. Young people are more tolerant of races and groups than older generations 47 vs. 19with 45 agreeing with preferential treatment to improve the position of minorities.
This may be attributable to the diversity of the generation itself, which recalls that of the silent generation. The shifting population is evidenced with 60 of 18 29 year olds classified as non-Hispanic white, versus 70 for those 30 and older. This reflects a record low of whites, with 19 Hispanic, 14 black, 4 Asian, and 3 of mixed race or other.
Additionally, 11 of Millennials are born to at least one immigrant parent. Millennials are considered multitaskers extraordinaire, though brain science tells us that multitasking is a myth. When it comes to heavy media multitasking, studies show greater vulnerability to interference, leading to decreased performance. G4 Some studies suggest that this generation is rewiring the brain with extensive multitasking training, evidenced by the teenager who can simultaneously play video games, watch TV, and do homework.
G3 More likely, they are apt to switching tasks quickly enough to appear to be doing them simultaneously. They are retraining the brain to reduce the performance deterioration of multitasking by increasing the speed of information the brain processes. This rewiring allows multiple tasks to be processed in more rapid succession. This activity and research suggest that our brains are evolving.
Popular opinion is that Millennials are more caring, community oriented, and politically engaged than previous generations. Psychologist and Gen Y researcher Jean Twenge contradicts these assumptions. She and her colleagues find that today s youth are more interested in extrinsic life goals and less concerned for others and civic engagement. G5 They are described as overly self-confident and self-absorbed.
This generation masters self-expression, with 75 creating a profile on a social networking site, 20 posting a video of themselves online, 38 with one to six tattoos, and 23 with a piercing in some place other than an earlobe. G1 There is also a trend toward personal branding, which, on its surface, appears self-promoting. Looking a bit deeper reveals a method for young people to identify their passions and determine the most expedient path forward, rather than having others set a path for them.
MORE SIGNS OF THE TIMES. Millennial s main sources for news are television 65 and the Internet 59. Lagging behind are newspapers 24 and radio 18. G1 Different from the youth of the two previous generations, parents have considerable influence on Millennial s political views. In one study of young American leaders, 61 listed parents as most influential, far in advance of public leaders 19 and the media 12. G7 Faith leaders and celebrities ranked as having minimal or least influence. Millennials are never far away from their next text, with 80 sleeping with their cell phone next to the bed.
For some, this bed is in their parents homes, as 13 have boomeranged back because of the recession after living on their own. Thirty-six percent say they depend on financial support from their families. Many Millennials have grown up with parental support and encouragement and have experienced relatively comfortable lifestyles.
Approximately 20 of American Millennials living in poverty have not been so privileged. Nearly half of Millennials feel they may be worse off than their parents. Health trends indicate that Millennials could be the first generation in over a century to see their lifespan level off and even decline, G9 with obesity becoming epidemic. For the most part, the priorities of being a good parent and having a successful marriage are most important to Millennials, similar to those held by Gen Xers at a similar stage of life.
Similarly, helping others in need is as important to the youth of both generations. Differences in the order of life s priorities are that older generations are more likely to place a higher importance on a very religious life 21 vs. 15 and a lower importance on being successful in a high-paying career 7 vs. Millennials have and will continue to influence education. First, as students, these digital natives have forced learning institutions to communicate and educate in new ways.
They bring a new generational personality done of optimism, structure, team orientation, and a confidence bordering on entitlement. Instructors are figuring out how to manage the amount of involvement and feedback these students demand. Some institutions are adapting their space to a less formal learning environment that combines structured learning with preferred group-based practical learning. Millennials are also entering the teaching ranks.
Like their corporate peers, they prefer frequent feedback, fairness, recognition, and peer learning. Parents of Millennials influence the environment as they continue their active involvement in their children s educational experience. Educators are celebrating the high school graduation rate, which now stands at 72. This is the highest level of high school completion in more than two decades. ED1 Of those graduates, 68 enrolled in college. ED2 Approximately 58 of those entering a four-year institution will receive a bachelor s degree within six years.
While education is expensive, education levels had more effect on earnings over a 40-year span than any other demographic factor. Earnings increase incrementally for those with some high school, with a high school diploma, with a bachelor s, to those with an advanced degree. ED4 This helps Millennials with their average 25,000 student loan debt. For the first time in America, there is now more student loan debt than credit card debt.
See more content related to millennials, from the U. College prices are rising more rapidly than the prices of other goods and services. Despite the fact that more students and families struggle to pay for higher education, enrollments continue to increase. As students recognize that more education leads to higher earnings throughout life, they are finding ways to finance their education.
Sustaining enrollment will require postsecondary institutions to find more cost-effective methods to offer high-quality education. Millennials score high on IQ tests. They also score higher on such traits as extraversion, self-esteem, self-liking, high expectations, and assertiveness. These traits are purported to often lead to narcissism and entitlement. Two-thirds of students predict they will perform in the top 20 of the population in their adult jobs.
Self-esteem cannot deliver their expected success, and this mathematical impossibility leads many to experience frustration. They are showing measures of stress, anxiety, and symptoms of depression and are receiving lower scores on self-reliance. Millennials want a clearly structured academic path. They look for special treatment and ask specifically what knowledge is required for exams. ED8 College professors sense there students wanting to be entertained by the instructor.
ED9 These instructors also experience Millennials challenging them on grades and the relevance of assignments. This generation has a transactional relationship to education, seeing higher education as a necessary and expensive consumer good. This commodity mind-set translates tuition into a college degree. ED8 The average Millennial student expects professors to be accessible and approachable and to connect lessons to real life. The difference in earnings over the 40 years by level of education can be in the millions of dollars.
LOOK MOM, NO LECTERN. Millennial s parents uniquely close and hovering relationship has given rise to increased staff levels in family engagement centers. ED11 Institutions are also modifying learning spaces to combine straight instruction with the applied team learning Millennials prefer. This less formal learning environment will also need to accommodate the twin trends of students increasingly feeling the need for remedial course work upon entering college, which runs as high as 40 upon admission, ED13 and a rising number of entering college students who took Advanced Placement courses in high school now at 71.
Notable shifts in support of same-sex marriage, affirmative action, and access to higher education for undocumented students ED12 are just some examples of the greater tolerance of freshmen entering college campuses. Though not all students are on campus as colleges and universities build online education, an effort they consider a critical part of their successful strategies.
Virtual learning is on this rise, with 31 of all higher education students now taking at least one course online. ED11 Though, as Millennials enter college not just as students but also as teachers currently, one in five Millennials become teachersthey will have a greater influence on curriculum, learning space, and the college experience. WHERE THEY ARE GOING.
Millennials are sizing up to be the most educated generation in history. The average age of college faculty is now around 50. After commencement, 29 of top college graduates intend to seek employment in the private sector, while 17 have set their sights on the nonprofit field or teaching. Only 2 of respondents plan to work in the federal government after leaving school.
ED15 Bachelor degrees conferred were predominantly in business, the social sciences and history, health sciences, and education. Some 27 are looking at graduate school, and the rest are looking at the military and other options. The question might not be so much how Millennials have influenced entrepreneurship, but perhaps how the economy has dealt an unfortunate hand to a generation considered one of the most promising for business ownership to date.
Many to most desire to start their own businesses. They have the ideas and innovative qualities of successful entrepreneurs. Millennials have witnessed instability in the workplace, business scandals, and their parents jobs being downsized after loyal years of service. These market conditions and unemployment rates, almost twice that of all workers, are leading many to become entrepreneurs.
With more guidance, funding, and encouragement, this entrepreneurial spirit may just run free and do its part in creating more jobs and helping rescue the economy. Small business is regarded as a driver of the U. The young entrepreneur has achieved star status think Mark Zuckerberg of Facebook or Andrew Mason of Groupon. E1 Starting a business can look very appealing.
economy, providing jobs for the nation s private workforce. In 2011, many took the leap. E2 Males, blacks, and Latinos are most inclined toward starting their own business; females are more likely to be interested in starting nonprofits. Millennials launched almost 160,000 startups each month, and 29 of all entrepreneurs were 20 to 34 years old. Startups are essential to job creation in the United States. The entrepreneurial mind-set of Millennials could support the economic recovery, helping reverse a declining trend of business startups.
Millennials say the ability to get a loan or credit is the biggest challenge to starting a business, with almost two-thirds saying that they do not receive enough support from banks. Though research varies, half to two-thirds of Millennials are interested in entrepreneurship, and more than a quarter 27 are already self-employed. E2 Another obstacle is the lack of education and resources to run a small business. Millennials would also like to see Congress make it easier to start a business by providing increased access to education, training, and student loan relief.
Certain traditional elements of business interactions, particularly revolving around the human element and customer interactions are skills to be developed. Entrepreneurship curriculum has been added to more than 2,100 U. colleges and universities, E6 though more than half the students offered these classes said that they didn t feel the course work prepared them to start a business.
E2 The curriculum has been evolving quickly, trying to develop more relevant offerings reflective of today s trends. Observers note another challenge for Millennials is that while they are great at multitasking, it often results in turning clients away because of a lack of engagement. According to Belmont University, 40 or more of the freshmen that come into their entrepreneurship program have already started businesses.
The workplace values business ownership and education on an applicant s resume. Employers recognize the creative, innovative skills that bring an intrapreneurial spirit within a firm that keeps their organizations up to date. Author Donna Fenn s book on Gen Y Upstarts. suggests this generation approaches entrepreneurship as a way of life. She also believes that starting a business in today s digital age is cheaper and less risky.
She predicts that in 20 years, Millennials will prove to be the most seasoned, experienced generation of entrepreneurial leaders yet. That may be true, especially with the abundant support from parents, teachers, and older entrepreneurs. This generation is large and with their numbers come substantial buying power, both through their own increasing earnings as they age and through the financial support of their Baby boomer and Gen X parents.
Not only do Millennials contribute to the market directly, but also as vocal consumers and early adopters they influence purchases of others. Members of this generation are also regarded as serial entrepreneurs, who will likely sell their successful businesses or hone their skills on the less successful ones as they go along. They are also changing the means and speed by which marketplace information is exchanged. Millennials add content through constant connectedness and the popularity of social media, keeping marketers on their toes.
This generation s connectedness also demands that brands ensure or influence that the user experience is positive. Savvy marketers will broaden their reach across gender lines to take advantage of the larger, more diverse potential market for their products. Reports on Millennial annual purchasing power widely range between 125 billion and 890 billion.
Additionally, this generation will continue to change the marketplace through the blurring of traditional gender roles. M1 With Millennials peak buying power still decades away, marketers would do well to establish relationships with this consumer force. A more consistent estimate is 200 billion of direct purchasing power and 500 billion of indirect spending, largely due to the influence on the spending of their mostly baby boomer parents.
GR8 WZ 2 rEch gnr8n Y. The biggest lesson when marketing to Millennials is that organizations must know and use social media. As referenced earlier, more than three-quarters of Millennials have created a profile on a social networking site. M3 In an eight-hour workday, people spend approximately one hour on social media sites. This seems like a large percentage of the workday, but it is even larger for Millennials who spend about 1. 8 hours on social media sites. The majority of Gen Yers use social media to connect with brands, though most firms still allocate a disproportionate percentage of marketing budgets to nondigital channels.
M5 Gen Yers also connect to a brand through affiliation with a cause. This is more important to Gen Y than to previous generations. A brand that shows it cares is attractive to this generation. To be effective, advertising should be placed around engaging content. On average, engagement is higher among Millennials than other generations for television and websites; on a percentage basis, it is greater on the Web than on TV.
It appears that Millennials are highly engaged with content they chose to view online and on TV, which amplifies the effectiveness of ads for Millennials. A TWO-WAY STREET. Millennials relationship with technology has completely changed their relationships with most everything. With brands and services, what used to be a one-way conversation is now a multifaceted, 24-hour-a-day, seven-day-a-week dialogue between brands and their customers and among their customers.
They have the confidence to stand up for what they believe and the confidence, technology, and network to voice their opinions. With Millennials, brands know where they stand, sometimes even minute to minute. According to one survey, 86 of Millennials are willing to share information about their brand preferences online, making it a top personal identifier. 5 times more likely to be early adopters of technology than are older generations.
They are more likely to use the Internet, broadcast thoughts, and contribute content. Millennials stand out when it comes to producing and uploading online content 60 compared with non-Millennials 20. Millennials are 2. M1 In 25 of searches for the top 20 brands, results are links to user-generated content. M8 This has huge implications for brands to become aware of others experiences of their product or service and ensure that it is in harmony with their brand strategy.
Tapping into the Millennial generation as they begin their adult lives, as with previous generations, is important for brands hoping to establish lifelong relationships with their customers. This is also important with Millennials because they help set trends through social media. It all comes down to trust for brands.
The trust is deeper and more intense with this group, but the greater availability of information can also destroy it faster. Once Millennials lose faith in a brand, it s nearly impossible to win them back. Keeping positive relationships are critical. Much of the research shows that Millennials are open to new experiences and new brands. They are eager to interact with brands and interested in building relationships with them.
It is critical to determine how to get hurried Millennial consumers to spend time developing a relationship with a brand. LIKE M9 This tells advertisers that they need to engage Millennials quickly before they lose their attention. Seventy percent of Millennials are more eu iqoption about a decision they ve made when their friends agree, compared with 48 of non-Millennials. All along, Gen Yers have been told that they can do anything they want to do and be anything they want to be.
Millennials also seek peer affirmation. This is proving to be true across genders. For example, the number of stay-at-home fathers in the United States has tripled in the past 10 years up to 154,000, M10 according to the most recent Census although not all by choice with the recession. Some experts argue that the real figure could actually be in the millions, if the definition is broadened to include dads who work part time while remaining the primary caregivers.
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