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I also thought he helped key our defense, finishing with two steals and a block. He s turning into a really good two-way wing. Fortunately, our Leathernecks were just too good to let one player give us all that much trouble. Here s a highlight from reader Abby. Cunningham was great, too. He had 11 of his 13 points in the first half, which was critical in helping keep us keep pace with Pinkalla s scoring surge.

Ham has always had a devastating inside-out game, and he showed off his touch by splashing two three-pointers early in the first half. Here was his second triple of the day off a nice feed from Giddens. Senior shooting guard Vitor Andrisevic also gave us great minutes off the bench, finishing with 15 points. Andrisevic, a former five-star international recruit out of Montenegro, has had the weakest development of any player in program history and will likely go down as our biggest recruiting bust ever.

He s still turned himself into a useful bench guard as a shooter now at an 86 overall. I d like to see a little more out of Tron and Ager, but in general I can t complain about a 22-point NCAA tournament win. Bring on Xavier. I d like nothing more than to see him have a couple more moments throughout this tournament run. 9 Western Illinois vs. 1 Xavier, round of 32, 2028 NCAA tournament. Xavier is a worthy top seed. The Musketeers enter the game at 32-4 on the season and rated as a 99 overall.

Here s how the two teams matchup it s pretty even. Western Illinois and Xavier both have six players on the roster rated as at least a 90 overall. Here s a look at the Xavier roster. The thing that jumps out about Xavier is they don t iq option farsa have any size. They have zero centers on the roster and only one power forward, who happens to be 6 7.

While that would seemingly play into our hands because we have such a great front court, I m nervous about Xavier s shooting and their ability to get into the passing lanes if they press. Small ball teams have given us problems in the past by turning us over on full court traps. The ideal gameplan looks something like this. Slow it down Go inside to Ham, Giddens, Brazzle Profit.

If nothing else, we should crush on the offensive glass. It s been a while since we ve had a stream game that didn t end in a blowout victory for our Leathernecks. Here s hoping for another one. Winner gets a very dangerous No. seed 4 Florida team in the Sweet 16. Gotta take care of business against Xavier first.

The game will start when you press play, but if not go to the 1 17 00 mark. I d also recommend clicking through for the full video to read the Twitch comments. I am absolutely gutted to see our season end like this. I can t remember anything like that during the watch parties before. That was a really weird game, man. For one, Ham decided to stop wearing pants.

First of all, what. Also, I m just going to say it it was all downhill after Ham pulled his shorts up. The first half was so low scoring. We were just shooting the ball horribly 29 percent from the field and 1-of-8 from three but we were able to hang in there by getting to the foul line and limiting turnovers. Both of those aspects completely fell apart in the second half, and so did we. Just way, way, way too many turnovers. Tron Whaley did his best Angel Keita impression to finish with seven turnovers.

Ham threw several mindless passes. It just felt like we were pressing the entire game, and once Xavier got off to a 7-0 run to start the second half, the deficit snowballed from there. The numbers for our front court of Ham and Giddens in their final game are just downright demoralizing. They finished 8-of-30 combined from the floor.

Neither Alloway or Ager could step up and fill Wilky Henry s shoes as our go-to perimeter scorer. At the end of the day, we just couldn t hit a shot. Shooting 30. 7 percent from the field and 27. 3 percent from three just isn t going to cut it. What a sad way to go out. We re losing three great seniors in Cunningham, Giddens, and Tron, and also Vitor Andrisevic. Ham goes down as one of our very best players ever.

We don t win our third ever national championship without him. I d put him down as our new 5 power forward and wouldn t think twice about it. Tron and Giddens both had excellent careers too even with the bummer ending. Can t say I ll miss Vitor. It s going to be a very different team next season. The big question is whether or not Kevin Brazzle goes pro as a sophomore.

He s a projected first round pick and would leave a big hole in the middle for us next season if he decides to jump to the draft. We re headed into the offseason, but first we have to crown a winner in our bracket contest. Bracket contest results. The Final Four looked like this LSU, Xavier, Ole Miss, and BYU. We had about 120 people enter the bracket contest this year, so thanks to all who participated.

You can find the leaderboard on Sean Vinsel s Blog Team bracket app, which works on desktop and mobile. Here s a look at the highest scores. BYU beat LSU in the national championship game. Congrats to reader Justin on the win. He gets to create a five-star recruit that we ll monitor throughout our dynasty. Let s get into the offseason. BYU wins the national title as a No. I m saying that qualifies as a major upset considering only two people picked them to win it all in the bracket challenge.

Matt Boswell our created player for the first ever winner of the bracket contest ends his legendary career by being named a Second-Team All-American. 4 points per game as a senior and helped Dayton reach the Sweet 16. Boswell averaged 24. He even posted back-to-back 32-point games in the tournament. He exits school with 2,583 career points.

Every created character should hope to one day become as beloved as Boswell. Giddens, Cunningham, and Tron all get drafted. Our second created player, Ben Remis from South Florida, also decided to turn pro as a junior. We re going to have three new starters next year, but our roster should be loaded with talent with no apparent holes. Coach Rick gets a lifetime contract from Western Illinois. That means I have three coaching points now after earning two for our power forward recruit J.

Brazzle stays. Bracy becoming our first five-star commitment in-season and also our first All-American. I then put one point in offense to boost me to an A overall. North Carolina offers me their head coaching job. I decide to put two points into discipline to boost me to a B- in the category. I m turning it down. We lost an assistant coach and hire Anil Valdez, who is pretty solid across the board but only has a B rating in teaching. Recruiting is already off to a great start this season.

We locked down two of our four scholarships in-season by signing. 6 6 power forward J. Bracy, ranked No. 2 at his position 6 2 point guard Alexis Willingham, ranked No. We have offers out to two more players No. 2 center Dick Copeland and No. 38 overall shooting guard Skip Clemmons. We land Copeland on the first day of the spring signing period.

He s only a three-star recruit, but he s the highest rated center we ve ever signed as No. 114 overall and No. Would be a monster class if we can land both, maybe even the best in the country. 2 in his class. One possible guess we scouted his potential as an A overall. Copeland is short for a center at 6 8 and put up pretty mediocre AAU numbers, but I m guessing he was regarded so highly for a reason. That s not always accurate, but it s definitely exciting. Hopefully he grows a couple inches in school like most of players have.

Clemmons commits a couple weeks later. It s pretty wild to think that, as the No. 38 overall recruit, he s our sixth highest-rated recruit in program history. Two things stand out about Clemmons his size and shooting. Look at that sparkling 47 percent three-point percentage. I m thinking he s big enough to switch to small forward if need be, which should give us some flexibility in recruiting next year.

I m thrilled with this class. 5 class in the country this year. Easily our best recruiting haul ever, breaking our previous high water mark of the No. 9 class in the country. Now it s time to set our schedule for next year. I decide to go with this. Illinois, Florida, Charlotte, vs. John s, USC, South Florida, Arkansas. Here s a first look at our roster for Year 22. As I advance past the recruiting stage, it says we had the No.

George Washington, North Carolina, Syracuse, St. We re starting off the season at No. 19 in the preseason polls. Not bad for a team with only two returning starters. Our incoming freshman class looks great. Bracy is an 81 overall with C potential, making him by far our highest-rated true freshman ever, per reader Evan s Leathernecks Recruiting Database. Willingham is a 76 overall with C potential and has already grown an inch to 6 3.

Clemmons is a 75 overall with C potential. Copeland is a 75 overall with A potential. Best potential rating in program history. The future is bright even after a disappointing tournament run last season. Next season is going to be a lot of fun. Here s how to watch. We re going to play through it while recruiting for one open scholarship and watching one regular season game together on Wednesday, Sept.

Watch Western Illinois Year 22 regular season play-through. What we re watching Western Illinois Year 22 regular season stream. We ll watch one regular season game, recruit for four scholarships, and sim to the NCAA tournament. How to watch My Twitch channel. Date Wednesday, Sept, 9. I hope to see you there. Tip-off time 8 30 p. Next Up In Men s College Basketball. Western Illinois, Year 22, 2028-2029 John Beilein returning to University of Michigan in a brand new role Western Illinois, Year 21, 2027-2028 John Thompson was a badass Western Illinois Final Four run in Year 20, continued How Nate Oats and Noah Basketball are turning Alabama into a shot-making juggernaut.

Terms of Use Privacy Notice Cookie Policy Do Not Sell My Personal Info Licensing FAQ Accessibility Platform Status Contact Have a News Tip. Masthead Browse Blogs About SBN Company Blog Blog Openings Editorial Ethics and Guidelines. Advertise with us Jobs Vox Media 2020 Vox Media, LLC. All Rights Reserved Sports data STATS 2018. L Inbound marketing viene sdoganato e diventa un trend, nel mondo fisico e in quello virtuale, a partire dal 2005, dopo che la frase, coniata da Brian Halligan, inizia a comparire su Internet, dapprima in modo discontinuo poi, dal 2007, in modo sempre più ricorrente.

È nel 2012, però, che l espressione Inbound Marketing diventa una buzzword capace di insinuarsi nelle conversazioni degli addetti ai lavori. È una lunga, dapprima lenta poi acceleratissima strada verso il successo, una continua evoluzione di cui non si scorge il punto di arrivo ma di cui possiamo tentare di fornire alcuni punti fermi, procedendo a ritroso nel tempo, in un viaggio che ci porta molto lontano. Lamette da barba, mietitrici meccaniche, cataloghi per corrispondenza casi eccezionali di Inbound ante litteram.

Secondo il patriarca del marketing Peter F. Druckeri tratti fondamentali di una mentalità tipicamente Inbound esistono, in nucedal XIX secolo raccontare le avventure professionali di King GilletteCyrus McCormickSears e Roebuck, pionieri di una imprenditoria arrembante, significa raccontare la storia di come un intuizione antica quanto l uomo era diventata, agli albori dell era dei consumi di massa, una realtà di mercato ricca di promesse. A proposito iq option farsa Inbound marketing, Peter Drucker sosteneva che era sì un idea attuale e assolutamente efficace, ma non nuova individuare le leads, rimanere in contatto fornendo loro contenuti significativi e conversazioni interessanti e poi convertirli in clienti assecondando i loro tempi e le loro abitudini era una strategia che veniva messa in atto da qualche secolo, ovviamente in forme e con strumenti molto diversi.

Le lamette da barba del signor Gillette. King Gillette non inventò il rasoio sicuro. Dozzine di rasoi furono brevettati negli ultimi decenni del XIX secolo. Quello di Gillette non era migliore di molti altri, ed era molto più costoso da produrre. La vera questione, però, era un altra a Gillette non interessava semplicemente vendere i suoi rasoi. La sua strategia era molto, molto più lungimirante.

King Gillette intendeva praticamente regalarli, quei rasoi senza pretese e costosissimi, facendoseli pagare solo 55 centesimi al dettaglio o 20 centesimi all ingrosso. L idea era in sé piuttosto semplice e a maggior ragione ancora più geniale il rasoio era stato progettato in modo da poter essere utilizzato esclusivamente con delle lame con brevetto di proprietà di Gillette, che per la produzione, a prezzo di fabbrica, pagava meno di 1 centesimo l una.

Gillette vendeva le lamette a 5 centesimi, e poiché potevano essere usate sei o sette volte, di fatto i suoi clienti avevano la possibilità di radersi con nemmeno 1 centesimo, spendendo in ogni caso molto meno 10 volte meno, dice Drucker di un appuntamento dal barbiere. In questo caso possiamo parlare di una vera e propria pricing strategyche aveva nella determinazione del prezzo il suo vantaggio competitivo.

Gillette aveva deciso di concentrarsi sulla valutazione del prezzo di acquisto dell esperienza del cliente, iq option farsa a dire la rasatura, piuttosto che sul solo prodotto in breve, le persone pagavano volentieri e il successo delle lame di Gillette lo dimostra ampiamente per quello che effettivamente compravano, cioè una rasatura, e non per il mero oggetto fisico. Piccola storia felice l Inbound marketing prima dell Inbound marketing. In un articolo dal titolo eloquente, Monetizing Outside the Box, l invenzione del rasoio usa e getta a doppio taglio viene utilizzata come case history fondativa di un modello commerciale in cui la vendita del rasoio avveniva al di sotto dei costi di produzione mentre i profitti derivavano dalla vendita ricorrente delle lamette.

Da qui nacque un business model, il Razor-Razor Bladeadottato da numerose imprese che beneficiarono e moltissime ne beneficiano ancora oggi della sua straordinaria portata innovativa. Poco più di 100 anni dopo la nascita di King, la Gillette Safety Razor Company è stata venduta nel 2005 a Proctor Gamble per 57 miliardi di dollari in un momento in cui stava realizzando la cifra astronomica di 2,5 miliardi di dollari di profitto.

Le mietitrici meccaniche del signor McCormick. Attorno alla metà dell Ottocento, Cyrus Hall McCormickinventore della mietitrice meccanica, fu tra i primi a impiegare alcune rudimentali ma efficacissime tecniche di ricerca di mercato e a sviluppare strategie che oggi diremmo di Inbound, con l obiettivo di convincere i consumatori ad acquistare macchinari agricoli sotto molti aspetti, per l epoca, radicalmente nuovi.

Negli anni Quaranta del XIX secolo Cyrus McCormick era uno dei tanti americani che per necessità si trovarono costretti ad aguzzare l ingegno e a costruirsi da soli una mietitrice. Tutti erano consapevoli che l impiego della macchina avrebbe consentito di recuperare il costo entro due o tre stagioni, ma allora non c era banca che avrebbe prestato al contadino americano i soldi necessari. McCormick non si perse d animo e cominciò ad offrire la possibilità di un pagamento a rate, da saldare in tre anni.

Anche questa, come quella di Gilletteera una strategia di determinazione dei prezzi e allo stesso modo si dimostrò vincente. McCormick scoprì però ben presto che i contadini americani a cui intendeva venderla non potevano permettersela. Ancora una volta l innovazione tecnologicaper poter incidere effettivamente sulla realtà delle persone aveva dovuto essere accompagnata e per così dire rimessa a fuoco da una parallela e altrettanto potente innovazione nel marketing.

Il catalogo per corrispondenza di Sears, Roebuck Company. All incirca negli stessi anni, Richard W. Sears e Alvah Roebuck pubblicarono il primo catalogo per corrispondenza della storia. Era il 1888 e in pochi anni le 80 pagine iniziali aumentarono ad oltre 300. Il catalogo per corrispondenza divenne uno strumento di vendita globale capace di catturare l attenzione di milioni di possibili clienti.

Per comunicare e vendere i suoi prodotti con i risultati portentosi che conosciamo, Sears aveva una tattica infallibile prima si metteva in attento ascolto dei suoi clientine captava ansie e preoccupazioni, ne intercettava desideri, si attivava sull input delle loro urgenze. Poi sceglieva un tipo di pubblicità che parlava la loro linguala lingua delle piccole cittadine del Midwest, dei contadini, delle famiglie numerose.

A quel punto offriva garanzie di rimborso e piani flessibili di recupero per il mancato pagamento. Aveva anche organizzato un servizio di resi. Se le persone non riuscivano a trovare ciò che volevano nel catalogo, Sears pensava a valide alternative e le forniva in tempi ragionevoli. Se i clienti avevano difficoltà nel compilare il modulo per effettuare l ordine, erano incoraggiati ad usare forme più dirette, come semplici liste in cui elencare gli articoli desiderati.

Al quartier generale di Chicago, Sears assunse squadre di scrittori che dovevano rispondere per lettera ai clienti, soprattutto a quelli che vivevano nei più sperduti angoli degli Stati Uniti mantenere la corrispondenza la relazione era questione di massima importanza. Una modalità di distribuzione capillareveloce, efficiente, la comodità impagabile della consegna a domicilioil servizio di spedizione rapida e senza intoppi, si accompagnava a un attenzione per il consumatore autentica e sollecita.

Drucker alle origini della filosofia Inbound. Proviamo adesso a rileggere, in filigrana, queste piccole, gigantesche storie di successo. Affiorano in particolare tre concetti, che costituiscono al tempo stesso le fondamenta dell opera di Drucker e le pietre miliari del marketing come lo conosciamo oggi e, in particolare, della filosofia Inbound. Il cliente prima di tutto. Ci sarà sempre, si può presumere, l esigenza di vendere.

Ma lo scopo del marketing è rendere superflua la vendita. L obiettivo del marketing è conoscere e comprendere il cliente così bene che il prodotto e il servizio si adattano a lui e si vendono da soli. Peter Drucker, Management Tasks, Responsibilities, Practices, 1974. In altre parole solo investendo sul cliente, ascoltandolo, cercando di capire il suo comportamento, si può scoprire chi è, cosa fa, come acquista, come usa ciò che acquista, ciò che si aspetta, ciò che, davvero, apprezza.

L innovazione nel marketing accompagna l innovazione tecnologica. Drucker porta alla ribalta le avventure professionali di King Gillette, Cyrus McCormick, Richard Sears e Alvah Roebuck usandole per articolare una delle sue teorie più affascinanti, quella che precisa e ridefinisce la portata delle innovazioni tecnologiche osservandole in relazione all evoluzione del marketing e incorniciandole in un più ampio, imprescindibile contesto culturale la tecnologia è generalmente improduttiva se non è accompagnata da un marketing capace di supportarla e raccontarla.

Drucker ha sempre sottolineato il valore delle ricerche di mercato, in quanto strumenti eccezionali con cui identificare, quantificare e valorizzare gli interessi e gli orientamenti dei clienti. L importanza delle ricerche di mercato. Fin dagli anni 50, nello spiegare le sue teorie sull essenza del marketing, Drucker parlava di orientamento al cliente e di segmentazione del mercato The Marketing Concept. Sulla strada verso l Inbound prodotto aumentato e prodotto potenziale, marketing relazionale, interruption marketing.

Prodotto aumentato, prodotto potenziale. In un suo articolo del 1980, intitolato Marketing Success Through Differentiation of Anything, Theodore Levittprofessore emerito alla Harvard Business School di Boston, sottolineava come in realtà al momento dell acquisto i clienti raramente comprino solo un prodotto. Acquistano, invece, una proposta totale, un intero pacchetto di valori reali e percepiti. Le aziende non competono sosteneva Levitt sulla base di ciò che producono nelle loro fabbriche, ma piuttosto su ciò che aggiungono sotto forma di packaging, servizi, pubblicità, consulenza ai clienti, finanziamenti, accordi di consegna, deposito e molte altre cose che la gente, forse inconsapevolmente, apprezza.

È il prodotto aumentato ciò che contribuisce in modo sostanziale alla sua percezione, lo speciale sistema di valori che corrisponde al sistema delle soddisfazioni attese dal potenziale cliente. Usando una efficace metafora Levitt spiegava. Il generico item non è esso stesso il prodotto; è semplicemente, come nel poker, la posta in gioco il minimo necessario, a inizio partita, per dare al giocatore-produttore la possibilità di partecipare.

È attraverso il gioco che si raggiungono risultati e nel mondo degli affari questo significa ottenere e mantenere i clienti. Le persone attribuiscono valore a un prodotto in proporzione alla sua capacità percepita di aiutare a risolvere i loro problemi o soddisfare le loro esigenze. Tutto il resto è derivato il prodotto è quindi il pacchetto totale di vantaggi che il cliente riceve quando acquista Raymond Corey, Key Options in Market Selection and Product Planning, Harvard Business Review1975.

Al prodotto aumentato, tipico di un mercato maturo e di clienti relativamente esperti o sofisticati, Levitt collega il prodotto potenzialeuna sorta di proiezione attraverso il quale esaudire desideri latenti e ancora inespressi ciò che in prospettiva dovrebbe essere offerto a uno specifico cliente per intrigarlo, convincerlo, ottenere la sua fiducia, sperare nella sua lealtà condizioni economiche, strategie aziendali, condizioni concorrenziali, ecc.

Il modo in cui un azienda gestisce il proprio marketing, analizzando il presente e formulando creativamente, sulla base di queste analisi, educated guess sul futuro, diventa così la più potente forma di differenziazione. Marketing relazionale. Un altro passo in avanti nella direzione di una formulazione compiuta del paradigma dell Inbound marketing viene fatto agli inizi degli anni 90 con Regis McKennafigura leggendaria del marketing che per anni fu media stategist di Apple.

McKenna formulò il principale assunto del marketing relazionale Relationship Marketing Successful Strategies for the Age of the Customer, Perseus Publishing è necessario allontanarsi da un modello comunicazione di impresa monologante, in alcuni casi solipsistico, per instaurare invece una relazione il più possibile amichevole e non mediatao empaticamente mediatatra azienda e consumatore.

Il tentativo doveva essere quello di mantenere aperto un dialogo, se non proprio una conversazione McKenna scriveva, è bene ricordarlo, in un era pre-digitale. Coniò anche uno slogan che ebbe immediato successo Il marketing è tutto le organizzazioni dovevano rivedere la loro scala di priorità per concentrarsi sulla soddisfazione e sulla fidelizzazione dei clienti e per creare relazioni di valore durature.

Il concetto, tra l altro, non accenna ad invecchiare se in un articolo di Forbes di qualche anno fa, Jay Deutsch, CEO di BDA tra le agenzie di merchandise più longeve del mondodichiara. Il marketing relazionale aveva individuato con lodevole lungimiranza la direzione verso la quale i Brand si sarebbero mossi per riuscire ad affrontare un mondo in vorticoso cambiamento. Considero il marketing relazionale come la capacità di un marchio di creare una connessione emotiva con il consumatore.

La parola chiave qui è emozione. La lettura della relazione con i consumatori può e deve venire aggiornata, per poter essere interpretata empaticamente, anche nella sua dimensione di investimento emotivo. Interruption marketing. La massima How they sell is how they winche il cofondatore e CEO di Hubspot, Brian Halligan, ripete a mo di slogan durante il suo intervento alla Convention aziendale del 2019, fotografa lo stato dell arte di un concetto, l Inbound marketingche è allo stesso tempo un fenomeno storico, culturale ed economico.

Prima di arrivare all elaborazione del suo permission marketing Seth Godin, tra i più popolari guru del marketing contemporanei, si sofferma sull approccio che per quasi un secolo aveva contraddistinto la comunicazione delle aziende verso i consumatori l Interruption Marketing. L interruzione era quella tipica di una pubblicità a cui gli individui non prestavano, volontariamente, la propria attenzione ma che si imponeva, in modo aggressivo, nelle situazioni più disparate della vita quotidiana, per indurli ad abbandonare le loro attività e pensare al prodotto o servizio reclamizzato.

Godin definisce il Permission marketing come il privilegio in nessun modo un diritto di raggiungere il proprio target con messaggi appropriatipersonali e rilevanti. Il consumatore, tuttavia, all alba della digital transformationera irrimediabilmente cambiato e non si lasciava più interrompere tanto facilmente a suo agio nell ingaggiare processi d acquisto complessi, simmetrici e bidirezionali era ormai capace di selezionare i messaggi di interesse e di utilità, rivendicava il diritto di decidere, rispondere, partecipare.

Perfino il diritto di ignorarla, la pubblicità. Ancora una volta, la partita vera si gioca sulla capacità di attrarre e mantenere l attenzione di potenziali clienti sempre più consapevoliattentiselettivi per un approfondimento sul Permission marketing rimandiamo a un nostro recente articolo. Hubspot how they sell is how they win. E arriviamo quindi, alla fine di questa carrellata, inevitabilmente parziale, all Inbound marketing così come lo definisce Hubspot una metodologia aziendale che crea connessioni a cui le persone sono realmente interessate, producendo per loro contenuti preziosi ed esperienze su misura.

Hubspot colloca l Inbound marketing all interno di un movimento più ampio, in cui le logiche di business cambiano, spesso anche in modo radicale, riorganizzandosi attorno a un idea semplice ma illuminante inventare nuovi modelli che vendano attraverso e grazie ai loro clientisi basino sulle loro effettive esperienze d usoinvestano sulle relazioni nel modo più rispettoso possibile, intervenendo tempestivamente, lungo tutto il customers journey, per risolvere rallentamentidifficoltà, incomprensioni frictions.

Scopri cos è l inbound marketing, le strategie migliori ed i suoi vantaggi. Scarica l infografica gratuita. Copywriter for television and online, she has been creating and managing editorial content for more than 15 years for multiple formats, including marketing and television. Binary option robot e valido trails. Iq option italiano vero mp3 free.

Trading opzioni binarie in demolition. Blog binarios universales. Strategy investimento opzioni binarie forum inglewood concerts. Power took his fifth Mid-Ohio pole, and 60 th of his career, earlier in the afternoon and went on to lead 66 of the 75 laps in the race, losing the lead only when making pitstops. Power relieved to race hard without strategy dilemmas. Will Power said his dominance in Race 1 of the NTT IndyCar Series double-header at Mid-Ohio was a result of a straightforward race where they decided to go flat-out from the start.

With the races shortened from 90 laps this year, it left teams few strategic options other than what order to run their soft- and hard-compound Firestone tires, and the lack of yellow flags made the race even more strategically clear. This is probably the first race, I reckon, in about 10 years that I have just gone hard, said the Team Penske-Chevrolet driver after taking his first win at Mid-Ohio Sports Car Course.

Every other race we save fuel and play a strategy game. Today I just said Hey, let s just go hard, man. We don t want to get caught by a yellow. Let s just run hard and use my raw pace and see what happens. And we won the race, so it was a great strategy. Power led teammate Josef Newgarden over the line by 7. 5sec, although the gap had been out to over 9sec before he eased up in the last couple of laps.

Power said he had encountered no problems in the course of the race. It s just about putting down good laps, lap after lap after lap, he said. I d get to someone I had to lap, and I d get past and I d push hard. It was just a flawless day. The whole team did a fantastic job and to see Verizon in Victory Lane again is fantastic because it s been a while. That s what you ve got to do to win races in this series.

It s just great to tick the Mid-Ohio box. I have finished on the podium here five times; on the front row, I think we counted like nine times, and finally converted one. So, I m absolutely over the moon. Power s 38 th career win puts him sixth alone on IndyCar s all-time winners list, having shared the spot with Sebastien Bourdais since triumphing at Portland last year. IndyCar Mid-Ohio Power dominates to score first win of the year.

Rossi didn t have enough fuel to tackle Newgarden for second. Probability of Profit An Option Trader s Best Friend. Probability of Profit P. In a strategy game such as poker, some players make decisions off of instinct, while others use probabilities and numbers to make decisions. In the world of options trading, the same behavior can be observed. As a trader, it s best to put feelings to the side so that strategies are mechanical and based on probabilities rather than emotions.

You may be thinking to yourself, ok, that s great and all, but how can I use probabilities specifically P. to help make me a smarter trader. Well, in this post we will seek to answer that question. First, one important facet you should understand is that when we say P.what we mean specifically is - the probability of making at least 0. 01 on a trade. Now let s discuss the calculation of probability of profit, which can get a little statistically heavy in some cases, but I ll do my best to keep it light.

To make it a little easier, we will stick with rough calculations on a couple of more basic options strategies credit debit spreads defined risk trades and naked options undefined risk trades. It s not important to memorize these formulas, but it is useful to see them on paper in order to help you to gain a full understanding of what P. For credit spreads, the rough POP calculation is.

100 - the credit received strike price width x 100. For example, if you have a 1 wide spread and you receive 0. 40 which is actually 40 - remember that 1 option contract controls 100 shares of stock so you have to multiply. 40 x 100 to get 40you can expect to have close to a 60 POP. For debit spreads, it is a similar calculation, but you will take max profit into consideration.

For example, if you pay a 0. 100 - the max profit strike price width x 100. 10 debit which is actually 10 - remember that 1 option contract controls 100 shares of stock so you have to multiply. 10 x 100 to get 10 to potentially make 0. 00 wide spread; you would have a P. close to about 10. Formula 100. Naked Options.

For naked options, we look at the probability out of the money OTM. It is important to note that your P. will be greater than the probability OTM when selling naked options because the credit moves the break-even point in your favor. For example, if you sell a put option at a strike price of 95, for a 1. 00 credit which is actually 100 - remember that 1 option contract controls 100 shares of stock so you have to multiply 1.

00 x 100 to get 100your break-even point the point where your gains are equal to losses is really 94. This gives you 1 of wiggle room. Below you ll find the calculations for a few additional strategies as well as the ones that we have mentioned. By now, you may be wondering am I really expected to calculate my probability of profit every time I make a trade.

for different strategies - from the tastytrade network. How do I know what it is for other strategies. These are both great questions. And the easy answer is use the tastyworks trading application. If you choose not to use it, you may have to do it the ole fashioned way. In tastyworks, P. is featured in a number of different places. for individual positions is displayed on the Positions page and new trades on the Trade page. POP is a very important concept to understand, so let s get into it.

Important For Options Traders. is important for a variety of reasons, but the most obvious is that it is the best indication of whether a trade has the opportunity to be a winner or not and is rooted in statistics. If a trade is placed that has a probability of profit that is 72 like the below examplewe can expect that around 7 out of 10 times, the trade will be a winner. can be utilized in conjunction with the statistics based strategy of having a high number of trading occurrences.

Studies done by tastytrade have shown that an important aspect of success in trading is accumulating a number of occurrences while keeping trade sizes small relative to our portfolio. Specifically, we re talking hundreds to even thousands of occurrences over the years, while only using a small percentage of our portfolio. Why is having a high number of occurrences favorable for traders.

Well, it is because when you have a large number of occurrences with high P.statistically, you can expect that as you increase your number of occurrences, the probability of those trades being winners moves closer and closer to the combined probability of profit for all of those trades. That may be a little confusing, so let us try another example. Let s break it down using the trusty coin flip example. If you flip a coin, there s a 50 50 chance of head or tails, right.

But if you flip it five times, it could potentially land on tails five times. This doesn t mean that the coin is rigged or that the probabilities have changed, it just means there hasn t been a high enough number of occurrences for the probabilities to play out. If you were to continue flipping it a few hundred times, the probabilities would move closer and closer to 50 50 as you continue flipping.

For a more detailed explanation, check out this article. At the end of the day, probabilities are probabilities. If we risk our entire account on one trade that has a P. of 80we may win; however, the statistics tell us that we will lose approximately 20 of those trades over time. If one of those times happens to be now, we would be wiped out with no cash left to put on more trades. One final thing to note about P. is that it is directly related to the profit you can potentially make on iq option farsa trade.

Generally, the lower the P.the more profit you can make. The higher the P. the less profit you can make. I Think I ve Got It, But Can You Summarize. stands for Probability of Profit, and is calculated for you in the tastyworks trading application The higher the POP the lower potential profit for a trade, and vice versa. Over a large number of occurrences, we can expect P. to average out to our average P. on trade entry. Are You Ready to start putting the probabilities in your favor.

Check out Step Up to Option to learn more trading terms. Statistically, P. Profitable Renko Strategy Building your Account, One Brick at a Time. The Profitable Renko Strategy is designed to remove a lot of the market noise generated by the standard candlestick charts. If you re tired of using the same old Japanese candlestick charts, we like to introduce you to the Renko charts. By employing Renko charts we remove the time element and only focus on the price isolating the trend.

When you re actively trading the markets scalping, day trading it s important to have a methodology to clear out the market noise. The Renko trading strategy is time-independent and gives you an eccentric way to view price action. Even though the free Renko charts can be used across different asset classes, including cryptocurrencies our simple Renko system is designed, but not limited, to be used in the Forex market.

In this trading tutorial, we re going to teach you what Renko charts forex are, how to use Renko charts live in your trading, and how to optimize the Renko brick size. What are Renko Charts. A Renko chart is a technical tool or a type of chart that is built by only using price data. Unlike the Japanese candlestick charts, which are built using price, time and volume, the Renko chart only measures price movement.

Renko has no time dimension. See below, how a typical forex Renko chart looks like. Renko charts are not some long-hidden secrets dating back to feudal Japan times as some trading gurus would like you to believe. Renko bars were actually developed several decades ago. The name Renko means brick in Japanese and comes from the word renga.

T hese charts are sometimes referred to as brick charts by traders. Steve Nison who is the father of modern candlestick charting is the man who actually made Renko charts forex known to the general public. These charts are often compared to traditional candlesticks but have some key differences. While candlestick charts have varying lengths of wicks throughout, Renko bricks are all the same size. The simplified bricks found in Renko charts make it easier to read the market and make quick decisions.

These charts are ideal for day traders, though they can be used by traders using any timeframe. By removing the noisier parts of the candlestick chart that apply to longer-term trading strategies, Renko charts make it possible to determine where the market is actually moving. See below the difference between the popular Japanese candlestick chart and Renko chart live.

The difference between the two types of charts is quite visible. The Renko chart does a much better job to smooth the price action. Let s go one step forward and learn how Renko bricks are formed. In order to use a profitable Renko strategy, you really need to understand the basic foundation of a Renko block. Every candlestick on the Renko chart is called a brick because it has the shape of a building brick. The rectangular bricks used for building walls are about the same size.

The same goes with Renko charts; every brick is the same size. The size of a Renko brick is pre-determined by the user. How to Read and Build a Renko Trading Chart. Reading a Renko chart is simple. Because the bricks have a fixed size, they can all easily be compared to one another. The color and direction of the Renko brick will change once the value of the previous brick has been exceeded.

This indicates to traders that trends are changing and that the price is likely to swing in the opposite direction. Each brick represents a price range example 0. However, while the bricks are evenly sized within the same graph, they can be adjusted to your trading objectives. Individuals opening and holding longer, high-cap positions will use different brick sizes than penny stock day traders.

We recommend using the average true range or, ATR for short in order to construct each brick. The ATR is derived from the closing price of the stock. This means that a Renko chart is a lagging indicator. In the next step, we will show you how to read Renko bars. Note 1 if you use Renko bars with wicks or tails, then some bricks may display additional wicks either at the top or the bottom of a brick.

But the brick size remains the same. On the Tradingview charting platform you can go to Chart Settings Style Wick, and select which way you want the bricks to be displayed, with or without wicks. Before returning to the Renko bricks with wicks, let s give you the basics or the foundation of a Renko brick. We already established that the brick size is pre-determined by the user. If you re trading with Renko charts, and your preferred brick size is 20 pips, then bricks only form when price moved either up or down by 20 pips.

The best way to illustrate this concept is to look at Renko blocks through the eyes of the candlestick charts. In the EUR USD 5-minute candlestick chart below, we highlighted areas of 20 pips worth of price movement. A green Renko brick would form only after the price will advance 20 pips. Conversely, a red Renko brick would form only after the price declines 20 pips. As you can tell, the time intervals between each brick are inconsistent.

In our EUR USD chart example, the length of the time it takes to print one Renko block varies from 20 minutes up to 1 hour and 45 minutes. It s clear that Renko is less noisy and cuts through a lot of the noise between the swing low and swing highs. Important note When you trade with Renko charts, the price needs to travel double the price distance of your brick size in order for the Renko brick to change color. For example, if the brick size remains 20, it means that we need to actually move 40 pips for a red brick to be printed after we had a green brick.

Let s return for a second to why some blocks have wicks. Trading Renko charts with wicks can be a very powerful tool in your trading arsenal. Bricks with wicks give us further clues on the battle between the bulls and the bears. A wick is printed on a Renko brick only when there is a strong attempt to produce a reversal a change of brick s color from green to red and vice versabut it fails.

The wick will simply show you how many pips it went in the opposite direction. Note 3 a wick is printed on a brick only when the price moves in the opposite direction of the previous candle by at least the length of the brick size 1. Let s see how you can optimize the Renko block, and how to choose the right Renko brick size.

How to choose the right Renko Brick Size. If you don t know what the right size for Renko charts is then, we have a solution. If we want a dynamic reading of the price through the Renko blocks, we can use a brick size that is determined by the ATR Average True Range. Instead of picking a random brick size, this will give you dynamic support and resistance levels that are more accurate. The ATR will automatically detect the right brick size that is more in tune with the price action.

When selecting your Renko brick size, ask yourself the following questions. What are my objectives as a trader. What are my time constraints. Note 4 The disadvantage of using an ATR based Renko chart size is that when the ATR value changes, your Renko bricks are redrawn again to reflect the new changes. What is the cost of trading.

Am I opening small positions or larger positions. Do I consider myself risk-tolerant or risk-averse. If you are pursuing large, lower-risk positions over longer periods of time, then it will make sense to use a larger Renko brick size. On the other hand, if you are pursuing high-risk positions that require paying close attention to volatility, then smaller bricks will be better.

Let s learn how to trade the Renko chart the right way. Simple Renko System. We re going to propose two trading strategies that you can use with the Renko iq option farsa. The first simple Renko system is an indicator based strategy that uses price-momentum divergence to identify trend reversals. Renko Trading Strategy 1.

For this Renko trading strategy, we only need to use the RSI indicator. We like to use a 20-period RSI indicator. So, the period is the same as the ATR Renko brick size. See the Renko chart scalping below. After we spot the momentum divergence an entry signal is triggered once we get a reversal. On the Renko chart, a trend reversal is set in motion once the brick changes color. In this case, when we spot a bearish divergence, enter a short position after the brick turns red. For bullish divergence, wait for the brick to turn green.

We exit our profitable trade once another reversal pattern is formed in the opposite direction of our trade. As a method to protect our account balance and not lose too much, you can place your SL above and below the swing point developed after your entry. So, if you trade with Renko charts, spotting divergence and trend reversals are a lot easier.

The RSI is the best indicator to use with Renko. A lot of the noise inherent in regular time-based charts are eradicated. Renko Trading Strategy 2. Another profitable Renko strategy you can use is to focus only on the bricks. No additional technical tool is required for this system. We re going to explore a very simple and yet very powerful Renko chart pattern that incorporates the wicks. This Renko price pattern looks for two consecutive bricks of the same color and both bricks have wicks.

It can be at the end or middle of a trend. The location of this Renko pattern doesn t really matter. This pattern has a very high rate of success if traded in the right context. You have to look around these two brick patterns and make sure the blocks are not moving back and forth within a trading range. If that s not the case, then you have a green light to take the signal generated by this trade setup.

The entry is on the third brick after the two bricks that have wicks. The stop loss can be placed above the wicks and exit once a reversal pattern is produced. Conclusion Renko Trading Strategy. Renko bars ensure that you have a cleaner and neater representation of price action. If you re having a hard time reading the price on a candlestick chart, maybe it s time to look in another direction.

Trading with our profitable Renko strategy can be the perfect fit for you. We truly believe that Forex Renko charts are more suitable for traders who still struggle to analyze a candlestick chart. The Renko trading strategies presented through this trading guide are just an introduction into the world of Renko bricks. We hope you now have a clear idea of what the possibilities are by using this new charting technique.

Don t forget to read our Chart Pattern Trading Strategy. 76 votes, average 4. 42 out of 5 Loading. Hi, unfortunately I could not find and download the Ranko chart. And explain how to set it to MetaTrader. Find More Information here on that Topic tradingstrategyguides.

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